The Science of Congregations
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"As environments change, altering the supply of constituents, it would seem a simple matter for a congregation to assess the changes, decide on a course of action, and implement new programs and strategies in response. That rarely happens. The most common response to change is inertia."
  
- Congregation and
          Community, page 63

 

"Almost no material deficit is so great that it cannot be overcome by the determination of a group of people who decide that they want to survive and are willing to change."
- Congregation and
          Community, page 344

 

"A look at church growth literature can be confusing. An entire array of programs claim, 'Do what we do, and you will get the same results.' It appears to me that past discussions have made too little distinction between models and principles."
     - Natural Church
          Development, page 6


 

 

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How ChurchFuture Uses Science

by David Raymond

Can you guess how many books and programs and seminars are out there that promise to revitalize congregations? There must be hundreds. The Alban Institute alone offers eight different seminars every quarter and its new book list alone has 30 titles. With all the books and programs available it's a wonder that every congregation isn’t thriving.

These programs and books have value, but they are often limited by the fact that they were developed out of a particular set of circumstances with unique leaders. Churches that sign on to these programs and follow these books too often find that results that occurred in other settings don’t materialize in their congregation.

So how do we sort out what really works from the approaches that sound great but leave us frustrated?

Fortunately there is an emerging science of congregations that provides insight based on objective research. The Lilly Endowment has funded two major peer-reviewed studies of congregations in changing environments that are particularly helpful. The first was directed by Nancy Ammerman, who was a professor of the sociology of religion at Hartford Seminary. (She is now at Boston University.) This study of 300 congregations in nine changing communities throughout the United States is described in Ammerman’s landmark book, Congregation and Community, Rutgers University Press, 1997.

The second Lilly-funded study is the Multiracial Congregations Project directed by Michael O. Emerson, George Yancey and Karen Chai Kim, which studied 500 congregations across the country. Its findings are reported in United by Faith, Oxford University Press, 2003. This book was written by the three researchers along with Curtiss DeYoung, who contributed an excellent theological underpinning.

The Hartford Institute for Religion Research conducts large-scale surveys and studies of faith communities in the United States. A recent Hartford study, Facts on Growth, looked at the variables between growing and declining congregations in four key areas.

Many of the findings in these studies echo points that are found in the “how-to” materials, but some of the most critical findings in each study are just the opposite of common practice. Non of these studies provide a ready-made program or plan for a church to follow, but cumulatively they can steer us in directions that are verified by impartial academic study of hundreds of congregations with a wide range of circumstances and leaders. They help us sort out what really works from the ideas that sound good.

There are other scientifically-based studies of congregations that are not peer reviewed but  nonetheless helpful. One is the work of Christian Schwarz in his book, Natural Church Development, ChurchSmart Resources, 1996. Schwarz established a list of 8 “quality characteristics” from his study of church growth literature at Fuller Seminary. He then designed a statistically-validated questionnaire to measure these 8 characteristics within individual congregations. By correlating the scores on the 8 characteristics against actual performance, Schwarz has identified benchmark scores that are universally correlated with congregational vitality.

Schwarz' best known (and probably most useful) finding is that all 8 characteristics need to be relatively strong for vitality, which appears to contradict Kennon Callahan's advice to build on your strengths and ignore your weaknesses. The Natural Church Development (NCD)  program focuses on the congregation’s weakest characteristic.

I am trained as an NCD coach and find a lot of value in Schwarz’ work. The evidence available indicates that the NCD program is almost always incrementally positive for congregations that are already reasonably healthy, especially when they use a trained coach. The program appears to be designed for steady improvement rather than transformation--it does not appear to be structured for struggling or troubled congregations. NCD urges congregations to use strategic planning as a tool as they improve their weakest characteristic, but NCD is not a substitute for comprehensive strategic planning. By the same token, the NCD questionnaire is not designed to uncover the congregation's vision. Nonetheless, I find that the basic principles of NCD are highly instructive for any congregation, especially in correlation with principles from other methods and studies. One congregation I have worked with is using the NCD annual questionnaire as a measurement and evaluation tool in their vision and plan. There are other congregations who might find the NCD program to be a worthwhile strategy in their vision and plan. 

A second non-peer-reviewed study is one that I conducted in coordination with the Minneapolis Area Synod. Using data from the ELCA research department, we ranked the 167 synod congregations based on their 5-year results with formerly unchurched people and their percentage growth in membership, attendance and people of color over the 5-year period. Looking only at churches in areas with little or no population growth, we then identified the four churches with the strongest overall record with the selected criteria. I visited each of these churches and interviewed their pastors and lay leaders, and together with the pastors and lay leaders I presented this research at two synod workshops. As in the other studies, some of the findings of this project are predictable while others are counter-intuitive. One finding is especially encouraging for congregations that are struggling or in crisis. This study is unpublished, but an article about it by Russell Tokheim appeared in the April, 2005 issue of Metro Lutheran.

There is a sometimes-derided but seminal book on congregations that is not based on science but nonetheless has a verified record of positive results in thousands of congregations. This book is Rick Warren’s Purpose Driven Church, Zondervan, 1995. Warren’s 5 purposes coincide with Schwarz’ 8 quality characteristics, and, similar to Schwarz, Warren advocates balance in the congregation’s approach to purposes or characteristics. I generally present the frameworks of both Schwarz and Warren to congregations because I find value in both. Lay people tend to grasp and understand the 5 purposes easier than the 8 characteristics, perhaps because the purposes are presented in an easily understood biblical context. Warren has an intuitive understanding of congregations that has proven productive in a wide range of settings worldwide. 

Diana Butler Bass has recent book, Christianity for the Rest of Us, How the Neighborhood Church is Transforming the Faith, HarperSanFrancisco, 2006, that is a helpful mix of observation and sociology. This book focuses on mainline congregations with vitality. If nothing else it demonstrates that established mainline congregations are not condemned to decline and that liberal churches can thrive. Her chapter on worship is particularly helpful.

There are numerous general scientific studies of other organizations that are instructive for congregations. One that is particularly helpful to churches that are contemplating change is Everett Rogers’ Diffusion of Innovations, The Free Press, 1962. The strength of this book is shown by the fact that it is still in print today, after 44 years. This book is based on the adoption of hybrid seed corn in Greene County, Iowa, and its findings (sometimes distorted) turn up in numerous articles and seminars. When I present this material in congregations I always get a “head bobbing” reaction. A second is Good to Great and the Social Sectors, 2005, by Jim Collins. Collins is best known for his research on business, but lately he has focused on non-business organizations. The Spring, 2006 edition of Leadership Journal has an interview with Collins on “The Good to Great Pastor.”

Work based on science can lead congregations to productive outcomes. The limitation of science, however, is that it does not deal with mission. Fortunately there are lots of great non-scientific resources that focus in that direction. Two that I really like (besides the New Testament) are Kelly Fryer’s little books, Reclaiming the “L” Word (2003) and Reclaiming the “E” Word (2008), both published by Augsburg Fortress. Fryer’s work is grounded in congregations, and she is an incredible communicator. For congregations, science without mission is foolish, but attempting to do mission while ignoring science usually ends in frustration.